Rupture numérique
DESCRIPTION
"Rupture numérique" is a fictional project imagined as an exhibition exploring the challenges and risks associated with the digitalization of our world. Through this visual identity, I explored the concept of a permanent museum exhibition, developing the foundations of a cohesive and immersive graphic universe.
While the exhibition itself is fictional, the artists featured on the posters are real, creating a dialogue between a speculative concept and existing artistic references.
WHY ?
The main goal of this project was to experiment with the creation of a complete cultural identity: defining an art direction, building a visual system, and imagining the foundations of a broader communication strategy. This project serves as an exercise in world-building and branding, bringing a credible fictional institution to life while encouraging reflection on our increasingly digital relationship with the world.
